Geoff Joe is an Independent Experience Designer and Founder of Hero – a digital experience design studio based in Auckland, New Zealand.

Over the last 14 years, he has been fortunate to build a career out of the thing he loves doing – dreaming and building experiences that people love.

With global experience across New Zealand and the UK, he has led design teams at Resn, MediaMonks and ColensoBBDO to create award-winning products for brands such as Google, Adidas, Samsung, Volkswagen and Acura among others.

His mission is to build products with purpose.

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